“Increasingly, we network by e-mail or through social media, such as LinkedIn, Facebook and Twitter. That’s a godsend for shy people. You can listen to conversations and chime in on your own terms. But sometimes there really is no substitute for being there–like when you attend professional meetings, seminars and receptions, or parties in your community.”

The importance of joining your professional community and knowing people in your profession is more important than ever. And like this article says, you can’t shy away from face-to-face networking forever.

This article gives some pointers on how to approach the often uncomfortable situation of meeting people you don’t know in a professional setting.